Where customer experience, psychology, and behavioral science meet.

An educational resource for professionals serious about applying evidence-based research to create better customer experiences.

Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.

Go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused digital and physical customer experiences. 

Join industry-leading experience designers, product managers, entrepreneurs, and marketers in the Choice Hacking community. 

A short-form podcast for entrepreneurs, designers, and more. Get under the skin of your customer with real-world examples of scientific principles.

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"5 psychological principles that will improve your experience."

Fundamental Principles

What is Reciprocity?

Use Cases

Netflix and the Psychology of Award-Winning Content

Behavioral Science

What is Temporal Distortion?