Behavioral Science
Where customer experience, psychology, and behavioral science meet.
An educational resource for professionals serious about applying evidence-based research to create better customer experiences.
Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.
Go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused digital and physical customer experiences.
Join industry-leading experience designers, product managers, entrepreneurs, and marketers in the Choice Hacking community.
A short-form podcast for entrepreneurs, designers, and more. Get under the skin of your customer with real-world examples of scientific principles.
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"5 psychological principles that will improve your experience."
Use Cases
Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform
Use Cases
Three Ways IKEA Used Psychology to Become the World’s Largest Furniture Retailer
Podcasts
Podcast Episode 106: Cashless Effect
Use Cases
The Peak-end Rule: 3 Ways IKEA and Walmart Used Psychology to Perfect Their Experiences
Podcasts