Deliver your brand's promise with the power of behavioral science.

An educational resource for marketers, experience designers, and product managers to learn how to harness the power of behavioral science. 


OUR RESOURCES ARE USED BY PEOPLE AT THE WORLD'S LEADING COMPANIES: 

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Get access to our courses, Example Vault, Content Vault and more when you become a Choice Hacking member. 

Check out our new YouTube channel, where we explore how the world's leading brands apply psychology and behavioral science - consciously or not. 

Check out our popular (five star rated!) Choice Hacking podcast, where we explore how to apply these principles to UX, business, marketing, advertising, and more.

HERE'S WHAT PEOPLE ARE SAYING ABOUT OUR RESOURCES:

Courses

"I'm finding the course [How to Create Persuasive Experiences] super useful for my own work and for clients."

Liv

Strategist

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Memberships

"Loving the examples you're giving! All in all a great investment."


Chris

Marketing Manager

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Podcast

"Fantastic learning mini stories. [The Choice Hacking podcast] is quickly becoming one of my favorite podcasts."

AwwwShucks1979

via Apple Podcasts

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"5 psychological principles that will improve your experience."