Podcasts
Where customer experience, psychology, and behavioral science meet.
An educational resource for professionals serious about applying evidence-based research to create better customer experiences.
Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.
Go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused digital and physical customer experiences.
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A short-form podcast for entrepreneurs, designers, and more. Get under the skin of your customer with real-world examples of scientific principles.
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"5 psychological principles that will improve your experience."
Fundamental Principles, Use Cases
The Gruen Effect: How IKEA’s Store Design Makes You Buy More
Podcasts
Podcast Episode 104: Loss Aversion
Use Cases
How Walmart used psychology to become the world’s largest retailer
Fundamental Principles
What is Operational Transparency?
Podcasts