Deliver your brand's promise, with the power of behavioral science.

Learn how to nudge customer decisions and prime for purchase using applied behavioral science in marketing strategy, creative design, and customer experience.

Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.

Get access to our courses, Example Vault, Content Vault and more when you become a Choice Hacking member. 

Check out the book, Choice Hacking. A bestselling new release on Amazon, you can find it in eBook, print, and audiobook form. 

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"5 psychological principles that will improve your experience."

Podcasts

Podcast Episode 107: Social Proof

Vault

The Psychology of Price: Odd-Even Pricing

Fundamental Principles

What is Priming?

Fundamental Principles

What is Reciprocity?

Vault

Netflix and the Psychology of Award-Winning Content