Where customer experience, psychology, and behavioral science meet.

An educational resource for professionals who are serious about applying behavioral science and psychology to create more effective experiences. 

Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.

Go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused digital and physical customer experiences. 

Join thousands of experience designers, product managers, entrepreneurs, and marketers in the Choice Hacking community. 

A short-form podcast for entrepreneurs, designers, and more. Get under the skin of your customer with real-world examples of scientific principles.

Choice Hacking is for people who want to learn why customers do what they do - even if the customers don't know themselves.


When you become a member, you'll get access to our Content Vault, Example Vault, and other exclusive content. 

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"5 psychological principles that will improve your experience."