Fundamental Principles
Where customer experience, psychology, and behavioral science meet.
An educational resource for professionals serious about applying evidence-based research to create better customer experiences.
Learn about the fundamental principles of psychology and behavioral science. Read use cases and real-world examples.
Go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused digital and physical customer experiences.
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"5 psychological principles that will improve your experience."
Use Cases
Netflix and the Psychology of Award-Winning Content
Behavioral Science, Use Cases
How the Psychology of Sampling Can Improve Your Customer Experience
Behavioral Science
How to Use Behavioral Science to Create a Positive Emotional Experience
Behavioral Science
What is Temporal Distortion?
Use Cases