When taking a risk, making a choice, or buying a product, people love to hear that their decision was a good one. So much so, that they’ll ignore information that directly conflicts with this belief.
Why? It’s an example of a psychological phenomenon known as Confirmation Bias.
In this episode, we’ll explore the behavioral science of Confirmation Bias, and talk about how we can use it to our advantage in business, marketing, and experience design.
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Related and referenced resources:
If you'd like to learn more about the materials I've referenced in this podcast, be sure to check out the links below:
- What is Confirmation Bias?
- What is the Peak-end Rule?
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- Read or listen to Choice Hacking the book
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