Podcast Episode 103: Peak-End Rule

Behavioral Science Podcast Cover

Click here to listen to Choice Hacking Podcast Episode 103: Peak-End Rule now

Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences?

It's down to a behavioral science principle known as the Peak-end Rule. 

In this episode, we’ll explore the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design.


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