I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.
If you enjoy the podcast, please consider subscribing and leaving a rating or review. Thanks!
In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to choose or how much memory your new phone needs. For options that don’t carry too much risk, it’s easy to nudge customers to make a choice. A simple tactic like prompting with a default (“Is a large meal ok?”) provides a significant impact. But what about choices that are a little riskier? When asked to make novel or high stakes decisions, like buying a new car, customers feel anxious and unsure. Choices like these call for a strong persuasion tactic.
How can you ease someone’s mind and give them permission to try something new? The answer lies in a psychological principle known as Social Proof.
Join me today as we examine Social Proof - and how it guides customer behavior, emotions, memories, and choice.
Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on ChoiceHacking.com, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend!
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Disclaimer: Some resources include affiliate links, which means if you use click them and buy something I get a small monetary kickback 🙂
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