I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.
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Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design to the masses grew to 433 IKEA stores operating in 52 countries. It’s been the world’s largest furniture retailer since 2008.But did you know that IKEA uses psychology to help drive that success? Join us today as we explore some of the many ways IKEA used psychology and behavioral science to become the world's largest furniture retailer on this episode of Choice Hacking.
Thank you so much for listening to the Choice Hacking podcast. If you want to learn more, check out the links below for resources. If you decide to support the podcast by buying our book, becoming a member on ChoiceHacking.com, or leaving a tip, you can do that below as well - and thank you in advance, you absolute legend!
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►Check out the book I wrote all about how IKEA applies psychology and behavioral science here.
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Disclaimer: Some resources include affiliate links, which means if you use click them and buy something I get monetary compensation, at no additional cost to you. 🙂
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