In this video, we'll investigate some of the ways Walmart - consciously or not - uses psychology principles to drive us to buy.
SOURCES AND FURTHER READING
- Book: Behavioral Science in Action: Walmart
- Ad Age: "Walmart's 'Project Impact' Redesign Takes Toll on Sales"
- Mashed: Sneaky Ways Walmart Gets You To Spend More Money
- CNBC: Nearly every American spent money at Wal-Mart last year
- Walmart revenue and employment stats, ranked.
- Sam Walton's autobiography, Made in America.
- Sources on Salience and Salience Bias
- Choice Hacking, "What is Salience Bias?"
- The List, "The One Thing You Probably Haven't Noticed About Grocery Shopping Carts" (via Martin Lindstrom on Today).
- CNBC, "Rollback Those Fears About Wal-Mart Prices"
- Choice Hacking, "What is the Anchoring Effect?"
- Science Mag "Judgment under Uncertainty: Heuristics and Biases"
- Choice Hacking, "What is the Peak End Rule?"
- New York Times, "It’s Not Only About Price at Wal-Mart"
- NN Group, "The Authority Principle"