Meet The Team

With more than 35 combined years of industry experience, the Choice Hacking team believes in the power of art, combined with science. Their mission is to create effective and emotional customer experiences using the power of behavioral science and psychology.

author, instructor, consultant

Jennifer Clinehens

Jennifer Clinehens is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. She holds an MBA in marketing from Emory University and a Masters in Brand Management from the VCU Brandcenter.

Ms. Clinehens has helped create experiences using behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. Originally from the United States, she's lived and worked in the U.S., Australia, and now the U.K. 

Jen is the author of several books, including "CX That Sings: An introduction to customer journey mapping" and "Choice Hacking: How to use psychology and behavioral science to create an experience that sings."

2022 will see the release of her book "Static: How to overcome the errors in thinking that stop us from solving problems, being more creative, and making better decisions in life, leadership, and business"

robs face

author, consultant

Robert Voase

Rob Voase is a Senior Marketing Consultant with 20+ years of experience in the UK and Australia. He is currently a CRM Strategy Director at Iris, London.  

Rob's main focus is CRM, CX, Loyalty, insight development and deployment. He's worked on brands like Disney, Vodafone, McDonald’s, Volkswagen, Gumtree, Westpac, Activision Blizzard and GAME across the U.K. and Australia.

If you'd like to contact us, please use the form below: