Meet The Team

With more than 35 combined years of industry experience, the Choice Hacking team believes in the power of art, combined with science. Their mission is to create effective and emotional customer experiences using the power of behavioral science and psychology.

author, instructor, consultant

Jennifer Clinehens

Jennifer Clinehens is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. She holds an MBA in marketing from Emory University and a Masters in Brand Management from the VCU Brandcenter.

Ms. Clinehens has helped create experiences using behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. Originally from the United States, she's lived and worked in the U.S., Australia, and now the U.K. 

robs face

author, consultant

Robert Voase

Rob Voase is a Senior Marketing Consultant with 20+ years of experience in the UK and Australia. He is currently a senior consultant at LiquidCX in Newbury, Berkshire UK. 

His main focus is CRM, CX, Loyalty and insight development and deployment. Rob has worked on brands like Disney, Vodafone, McDonald’s, Volkswagen, Gumtree, Westpac, Activision Blizzard and GAME.

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