Behavioral Science Insight Cards

Check out my free and ever-growing collection of printable behavioral science flashcards. You can use these in workshops, experience design sessions, or during brainstorming to shake loose ideas. 

Simplicity Theory 

Users prefer a simple experience because it doesn't make them think too hard.

Loss Aversion

People hate to lose - the pain of losing is twice as powerful as the pleasure of winning.


The first piece of information a user sees will subconsciously affect the choices they make later.

Choice Overload Insight Card

Choice Overload

Some choice is good, but too much choice will overwhelm and turn-off customers.