Use Cases
Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform
If there’s a company synonymous with a seamless customer experience, it’s Netflix. [...]
Use Cases
Three Ways IKEA Used Psychology to Become the World’s Largest Furniture Retailer
Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture and home [...]
Podcasts
Podcast Episode 106: Cashless Effect
I’m so excited to introduce the Choice Hacking podcast, a weekly show [...]
Use Cases
The Peak-end Rule: 3 Ways IKEA and Walmart Used Psychology to Perfect Their Experiences
Shopping can be a feast for the senses — color, light, smells, [...]
Podcasts
Podcast Episode 105: Halo Effect
I’m so excited to introduce the Choice Hacking podcast, a weekly show [...]
Podcasts
Podcast Episode 104: Loss Aversion
I’m so excited to introduce the Choice Hacking podcast, a weekly show [...]
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