Fundamental Principles

What is Priming?

First demonstrated in the 1970s, priming is when our brains call on unconscious [...]

Fundamental Principles

What is Reciprocity?

Did you know, that if you want someone to do you a [...]

Use Cases

Netflix and the Psychology of Award-Winning Content

Over the past two decades, Netflix has grown from a plucky startup [...]

Behavioral Science

What is Temporal Distortion?

Have you ever walked into a mall or a big-box store — like a [...]

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