Podcasts
Podcast Episode 105: Halo Effect
I’m so excited to introduce the Choice Hacking podcast, a weekly show [...]
Fundamental Principles, Use Cases
The Gruen Effect: How IKEA’s Store Design Makes You Buy More
Shopping can be a feast for the senses — color, light, smells, [...]
Podcasts
Podcast Episode 104: Loss Aversion
I’m so excited to introduce the Choice Hacking podcast, a weekly show [...]
Use Cases
How Walmart used psychology to become the world’s largest retailer
Founded by Sam Walton in 1962, Walmart is a retail juggernaut. Walmart [...]
Fundamental Principles
What is Operational Transparency?
Have you ever eaten at Subway? Their servers, called Sandwich Artists, make [...]
Podcasts
Podcast Episode 103: Peak-End Rule
Click here to listen to Choice Hacking Podcast Episode 103: Peak-End Rule [...]
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