Fundamental Principles
What is Priming?
First demonstrated in the 1970s, priming is when our brains call on unconscious [...]
Fundamental Principles
What is Reciprocity?
Did you know, that if you want someone to do you a [...]
Use Cases
Netflix and the Psychology of Award-Winning Content
Over the past two decades, Netflix has grown from a plucky startup [...]
Behavioral Science, Use Cases
How the Psychology of Sampling Can Improve Your Customer Experience
Have you ever visited a Costco Warehouse? If so, you’re probably familiar [...]
Behavioral Science
How to Use Behavioral Science to Create a Positive Emotional Experience
Whether you’re designing a single touchpoint or trying to shape an entire [...]
Behavioral Science
What is Temporal Distortion?
Have you ever walked into a mall or a big-box store — like a [...]
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