⚡ Behavioral Science + Psychology, 📚 Fundamental Principles

Daniel Kahneman, author and researcher “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished

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⚡ Behavioral Science + Psychology, 📚 Fundamental Principles

E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes to focus on the pricing decision.”  Everyone wants to

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🎙️ Podcast

Click here to listen to Choice Hacking Podcast Episode 101: Choice Overload Effect nowHave you ever experienced analysis paralysis? It’s that feeling of

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⚙️ Behavioral Science at Work (Use Cases)

Coursera, the online education platform, was founded by professors at Stanford University. During the height of the global lockdown in early 2020, Coursera

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🧠 Cognitive Bias, 🎨 Design

Bill Bernbach, advertising legend “Nobody counts the number of ads you run; they just remember the impression you make.” The operations team at

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