Fundamental Principles

Did you know, that if you want someone to do you a favor often the best way to get it is by doing

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Use Cases

Over the past two decades, Netflix has grown from a plucky startup to a company valued at $247 billion. As of 2020, the platform

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Behavioral Science, Use Cases

Have you ever visited a Costco Warehouse? If so, you’re probably familiar with their free samples. And if you’re not, and there’s a

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Behavioral Science

Whether you’re designing a single touchpoint or trying to shape an entire customer journey, you want to create an experience that persuades, influences,

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Behavioral Science

Have you ever walked into a mall or a big-box store — like a Walmart, Target, or IKEA — and found yourself shopping for hours instead of

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