Behavioral Economics, Cognitive Bias, Fundamental Principles, Psychology

Have you ever experienced FOMO — the “Fear of Missing Out”?It’s a form of social anxiety that makes people scared they’re being left out of

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Cognitive Bias, Psychology

Do you ever wonder what makes New Years’ resolutions so appealing?Most people see it as an opportunity to set ambitious plans, only to

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Psychology, Use Cases

Amazon seems to be the Terminator of eCommerce — they’re ever-evolving, learning, and growing. Because so many people shop at Amazon, they’re able to test on

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Cognitive Bias, Psychology

❝Julio HernandezKPMG“Customers want experiences that recognize their unique selves.At their core, they are seeking solutions to their personal circumstances and life challenges.”It seems

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Customer Experience, Psychology, Use Cases

When Walt Disney designed Disneyland, he created something unprecedented. When his team of designers, dubbed Imagineers, brought the theme park to life it

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