Cognitive Bias, Design, Psychology

Bill Bernbach, advertising legend“Nobody counts the number of ads you run; they just remember the impression you make.” The operations team at Schiphol

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Customer Experience, Uncategorized

George Box, statistician"All models are wrong, some are useful."The idea of behavioral science models is not new. After the book Nudge: Improving Decisions

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Customer Experience, Psychology

Henry Wadsworth Longfellow“In character, in manner, in style, in all things, the supreme excellence is simplicity.”  There’s very rarely a silver bullet in

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Behavioral Economics, Customer Experience

In the 1950s, the Betty Crocker brand was in crisis. They needed to sell more of their instant cake mixes. The product seemed

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Choice, Customer Experience, Use Cases

”“We got to get the values right. If we do, we’ll create a great experience. We’re not selling groceries, we’re selling an experience.”Joe

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