Creative Thinking, Problem Solving, Thinking Tools

S.C.A.M.P.E.R. Framework How to Solve Impossible Problems: S.C.A.M.P.E.R. Framework How to Solve Impossible Problems: S.C.A.M.P.E.R. Framework Itโ€™s one of the biggest fails in

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Email Marketing

๐Ÿง  This welcome email from Jones Road Beauty has a lot to love (and some things I'd change). Here's the psychology behind what works

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Marketing, Tools and Frameworks, UX & CX

Quick Definition: Behavioral Personas are semi-fictional representations of a group of your customers, based on how they behave or interact with your brand. Table of

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Habits

My seven-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVEโ€Š-โ€Ša joint supplement for dogs.As you can

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Fundamental Principles

๐Ÿง  What is the Blemishing Effect?This psychological principle says that when we show a little negative information alongside the positive, we can make

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