Cognitive Bias, Psychology

Coined by psychologist Edward Thorndike, the Halo Effect describes people’s tendency to let one positive trait guide their total opinion of a person,

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Customer Experience, Use Cases

In recent months, most of us haven’t been able to get to the gym. But even when the gyms were open, people still

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Uncategorized

“If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”

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Psychology

In any customer experience, we ask people to make a lot of choices. Often these decisions are low risk, like what color to

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Customer Experience, Psychology

According to Accenture, 87% of organizations say traditional experiences no longer satisfy customers. A “good” experience is ok, but for your brand to

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