B2B Marketing, Email Marketing, Marketing, Product Design, Tools and Frameworks, UX & CX

Table of Contents: What Are Customer Journey Maps & Why Are They Important?5 Ways Customer Journey Maps Help You Create Powerful Marketing MessagesUnderstand

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Thinking Traps

Quick Definition: Survivorship Bias is the mental error of only learning from successful projects or people and overlooking those that failed. Table of Contents: The

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Fundamental Principles

Quick Definition: The Von Restorff Effect (also called the Isolation Effect) describes how our brain searches for things that are different from their surroundings.Table

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Thinking Traps

Maslow's Hammer says that we rely too much on familiar tools (not because they're good - only because they're familiar). As the saying

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Applied Behavioral Science & AI, Attention, Emotion & Memory, UX & CX

Here's a surprising psychological lesson from the classic comedy Anchorman (and how a test screening changed everything). You see, the plot of Anchorman

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