Podcasts

I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with

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Fundamental Principles

Are you a Game of Thrones fan? If you’re not familiar with the show’s history, the much-anticipated final season was released after a

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Use Cases, Videos

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology

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Uncategorized

“People spend money where and when they feel good.” — Walt DisneyWhether you’re designing a single touchpoint or trying to shape an entire customer journey, you

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Fundamental Principles

Has your mother ever said this to you: “If all your friends jumped off a bridge, would you do it too?” Or have

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