Vault

Thanks so much for being a Choice Hacking member. As a part of your all-access membership, you get access to eBooks and webinars

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Use Cases

Founded in 1943 by Ingvar Kamprad, IKEA sells ready-to-assemble furniture, appliances, and home accessories. What started as a vision to bring interior design

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Podcasts

Click here to listen to Choice Hacking Podcast Episode 102: Confirmation Bias now. Listen and subscribe on Apple, Spotify, Stitcher, Google Podcasts. ​Have you ever ordered dinner in

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Behavioral Science, Fundamental Principles

Daniel Kahneman, author and researcher“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from

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Behavioral Science, Fundamental Principles

E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes to focus on the pricing decision.” Everyone wants to increase

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