Daniel Kahneman, author and researcher “A reliable way to make people believe in falsehoods ...
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E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes ...
In the 1950s, the Betty Crocker brand was in crisis. They needed to sell ...
"We have a very narrow view of what is going on." — Daniel Kahneman ...
”“I firmly believe that personalized experiences with brands will most drive loyalty and relevance ...
Have you ever heard of the Envelope Budgeting Method? It’s a simple system that ...
Have you ever experienced FOMO — the “Fear of Missing Out”?It’s a form of social anxiety ...
Do you ever wonder what makes New Years’ resolutions so appealing? Most people see ...
Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have ...
Coined by psychologist Edward Thorndike, the Halo Effect describes people’s tendency to let one ...