Daniel Kahneman, author and researcher “A reliable way to make people believe in falsehoods ...

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E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes ...

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George Box, statistician "All models are wrong, some are useful." The idea of behavioral ...

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In the 1950s, the Betty Crocker brand was in crisis. They needed to sell ...

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"We have a very narrow view of what is going on." — Daniel Kahneman ...

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”“I firmly believe that personalized experiences with brands will most drive loyalty and relevance ...

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Have you ever heard of the Envelope Budgeting Method? It’s a simple system that ...

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Have you ever experienced FOMO — the “Fear of Missing Out”? It’s a form of social ...

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Do you ever wonder what makes New Years’ resolutions so appealing?Most people see it ...

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Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have ...

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