Have you ever eaten at Subway? Their servers, called Sandwich Artists, make your food ...
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- Category: 📚 Fundamental Principles
”… Never underestimate the power of inertia.Richard Thaler // Author of "Nudge" Are you enrolled ...
Daniel Kahneman, author and researcher “A reliable way to make people believe in falsehoods ...
E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes ...
"We have a very narrow view of what is going on." — Daniel Kahneman ...
”“I firmly believe that personalized experiences with brands will most drive loyalty and relevance ...
Have you ever experienced FOMO — the “Fear of Missing Out”?It’s a form of social anxiety ...
Have you ever experienced analysis paralysis? It’s that feeling of anxiety when you have ...
What is the Goal Gradient Effect? Coined by behaviorist Clark Hull in 1932, the Goal ...
In any customer experience, we ask people to make a lot of choices. Often ...