Have you ever eaten at Subway? Their servers, called Sandwich Artists, make your food ...

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”… Never underestimate the power of inertia.Richard Thaler // Author of "Nudge" Are you enrolled ...

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E. Raymond Corey, Harvard Professor“Pricing is the moment of truth — all of marketing strategy comes ...

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What is the Goal Gradient Effect? Coined by behaviorist Clark Hull in 1932, the Goal ...

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