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IKEA Effect: My Starbucks Idea

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IKEA Effect: LEGO IDEAS

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IKEA Effect: IKEA Furniture

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Goal Gradient: Thread

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Goal Gradient: Rdio

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Bizarreness Effect: Penguin Books

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Authority: Michael Aram Design

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The Psychology of Price: Odd-Even Pricing

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Netflix and the Psychology of Award-Winning Content