Customer experiences that change behavior.
The Choice Hacking approach to customer experience is powered by strategic behavioral science frameworks (supercharged with AI) that guide tactical recommendations for "nudges", UX, marketing, creative, and content.
Choice Hacking creates effective and emotional experiences that drive short-term sales goals, long-term brand building, and customer behavior change.
A selection of the brands I've worked with in my career include:
The power of going "beyond the nudge"
The Nobel prize-winning concept of "nudging" has taken on a life of its own in marketing and experience design. But nudging's real power emerges when behavioral science and psychology are applied in holistic ways, not one-off tests - augmenting tried and tested tools like customer journey maps, design thinking, information architecture, and comms planning.
This holistic approach supercharges creativity, grounds experiences in effectiveness, and can unlock hidden value for brands.
Marketers have embraced the potential of behavioral science but are often hamstrung by the very thing that makes it powerful - its academic DNA. In response, I've created proprietary frameworks born from years of producing tangible results, acting as a bridge between research and the real world.
Journeys That Sing
Creating customer journeys isn't just about fixing problems. The difference between average and extraordinary brands is in journeys that aren't just effective but emotional as well. A "journey that sings" combines art and science to elevate your experience beyond the basics (but it gets those right, too).
Habits That Transform
Building and changing habits are the highest aims of experience design. From getting people to exercise or driving sales frequency, digital experiences have the power to transform our lives. Actions tied with emotional investment are the foundation of habits that stick.
The Long and Short of It
What if I told you that brand and customer experience could not only play nice, but work better together? Sure, we all want to drive short term sales. But long-term branding building is a critical ingredient for continued growth. The Choice Hacking approach can help you do both.
I'm Jen Clinehens.
My mission is to create customer experiences that generate sales and drive long-term brand love. After years in the trenches of agency, client-side, and startup roles, I've developed a unique approach to strategy that combines Behavioral Science, psychology, AI, CX, data, and design thinking. From helping create McDonald's Digital Drive-Thru experience to AT&T's first loyalty program, my work has spanned continents, industries, digital + retail. I hold an MBA from Emory University and an MS in Creative Brand Management from the VCU Brandcenter (aka the "world's most innovative business school).
I've worked on projects featured in:
Adweek • Ad Age • Fast Company • Campaign • The Financial Times • The Wall Street Journal • Variety • Harvard Business Review • Business Insider • Business Week • Forbes • Fortune • CNBC • USA Today • Mashable • PC Mag • CNET • MIT Technology Review • PSFK •
Availability: I'm located in the UK and commonly work across Canada, Europe, South Africa, Australia / NZ, Hong Kong, the UAE, and my homeland of the United States. I'm happy to take on work in additional markets, just send me a note!
What people say about working with me...
The maturity of our economy and business sectors reflects the trend to focus more attention on value optimization than value creation. That’s why Jennifer Clinehens is such an asset.
She is an intelligent strategist and an immensely effective leader of projects and people, but her real strength is her ability to combine analytical rigor with original thinking to bring innovative business ideas to life.
Managing Partner and CEO,
In scale up, all businesses lean on the guidance of a few select people, and as one of our most valued “friends of Dragonfly” Jen has been instrumental in our growth as a business. ...[With] her unique expertise in the field of human behavioural insight she has also helped us shape how we land DragonflyAI with all our clients.
We listen carefully when we have time with her, as her insights are second to none, always pragmatic and driven by her years of experience on both brand and agency sides of the fence.
Thank you Jen.
[Jen] collaborates well across cross functional teams, sees both the big and small picture, and drives towards team success.
Her abilities allow her to communicate effectively across all levels of management, and drive high unified engagement. She is a pleasure to work with, and is an asset to any team/project!
AT&T Technology Services
Let's crack your most difficult business problems.
Do any of these sound familiar? I've been there, done that (and if there's something you don't see here that's really bothering you, let's talk about it).
How we can work together
One-offs (Most popular)