“I was tired of creating journey maps that took months to create but never got used…”
You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map.
But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.
There's nothing worse than a beautiful design that doesn't convert.
In this course, we'll learn to apply psychology and behavioral science in digital and physical experiences. You'll get an introduction to the C.H.O.I.C.E. model for persuasive experience design, and battle-tested persuasion principles. We'll also learn to use customers' tendency toward irartional behavior to our benefit across the customer journey, as well as design patterns that work in digital and physical experiences.
This course is suitable for marketing managers, experience strategists, and designers who have a beginner to intermediate level of knowledge of psychology and behavioral science. If you've read Choice Hacking, this is a good first step to applying the principles covered in the book.
This course is not currently open - if you want to get on the waiting list and be notified when it's open for enrollment again, please click here.