Courses from Choice Hacking
If you're interested in learning more about the tools to design persuasive, effective, and psychologically-driven experiences then check out my courses below. If there's something you'd like to see covered that we don't currently offer, reach out.
“I was tired of making journey maps that took months to create but never got used…”
You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map. But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform the customer experience.
This course includes a free, one-year Uxpressia Pro subscription - a customer journey mapping and persona development platform used by companies like Microsoft and LEGO.
In this course, we'll learn to apply psychology and behavioral science to the customer experience. You'll get an introduction to the C.H.O.I.C.E. model for persuasive experience design, and battle-tested persuasion principles.
We'll also learn to use customers' tendency toward irrational behavior to our benefit across the customer journey, as well as design patterns that work in digital and physical experiences.
This course is suitable for marketing managers, experience strategists, and designers who have a beginner to intermediate level of knowledge of psychology and behavioral science. If you've read Choice Hacking, this is a good first step to applying the principles covered in the book.
This course is not currently open - our FIRST (!) cohort will launch January 15th, 2021. If you want to be notified when it goes on sale, please click here.