The Example Vault
Ever struggled to find a real-world example of behavioral science in action? Have you ever spent precious hours hunting for a use case to inspire you? The Experience Vault is here to help!
In this members-only resource, you'll find 200+ real-life examples - with more added nearly every day - of behavioral science and psychology applied to advertising, marketing, product design, and customer experiences. You can sort these examples by behavioral science principle, industry, or touchpoint.
If you'd like access to this resource, you need to become a monthly or yearly Choice Hacking member. Click here to learn more and become a member.
Sort by behavioral science principle
Persuasion Principles
- Anchoring Effect
- Authority
- Cashless Effect
- Cocktail Party Effect
- Cognitive Bias
- Commitment Consistency
- Confirmation Bias
- Defaults
- Framing Effect
- Fresh Start Effect
- Goal Gradient
- Halo Effect
- Hyperbolic Discounting
- Idleness Aversion
- IKEA Effect
- Illusion of Control
- Liking
- Loss Aversion
- Mere Exposure Effect
- Pratfall Effect
- Priming
- Reciprocity
- Scarcity
- Self-Determination Theory
- Self-reference Effect
- Simplicity Theory
- Social Proof
- Status Quo Bias
- Unity
- What-the-Hell Effect
Information, Memory, and Choice Design
- Bizarreness Effect
- Center Stage Effect
- Choice Overload
- Chunking
- Decoy Effect
- Framing Effect
- Fresh Start Effect
- Generation Effect
- Information Salience
- Peak-end Rule
- Visual Salience
Psychological Pricing
- Power of Free
- Decoy Effect
- Value Attribution
Gamification, Habits, and Rewards
- Gamification: Badges
- Gamification: Intentional Gaps
- Gamification: Leaderboards
- Gamification: Levels
- Habit Loop
- Rewards: Fixed
- Rewards: Variable
Sort by industry
- Alcoholic Beverages
- Automotive
- Banking
- Casual Dining
- CPG and FMCG (Consumer Goods)
- Creative Services
- eCommerce
- Education
- Entertainment
- Fashion
- Fast Food / QSR
- Fitness
- Gambling and Gaming
- Goodwill Gesture
- Government
- Grocery
- Healthcare
- Health Food
- Hospitality
- Luxury
- Military
- Mobile App
- Movie Theaters and Cinemas
- News Media
- Non-Profit
- Outdoors
- Publishing
- Retail
- Social Media
- Technology
- Transportation
- Travel
Sort by touchpoint
- AR/VR
- App
- Digital Advertising
- eCommerce Website
- Employee Interaction
- Goodwill Gesture
- Other Advertising
- Packaging
- Product Feature
- Promotion
- Retail POP
- Social Media
- TV Advertising
- Voice
- Website