The Example Vault

Ever struggled to find a real-world example of behavioral science in action? Have you ever spent precious hours hunting for a use case to inspire you? The Experience Vault is here to help! 

In this members-only resource, you'll find 75+ real-life examples - with more added nearly every day - of behavioral science and psychology applied to advertising, marketing, product design, and customer experiences. You can sort these examples by behavioral science principle, industry, or touchpoint

If you'd like access to this resource, you need to become a monthly or yearly Choice Hacking member. Click here to learn more and become a member.


Sort by behavioral science principle

Persuasion Principles

Information, Memory, and Choice Design

Psychological Pricing

Gamification, Habits, and Rewards

  • Gamification: Badges
  • Gamification: Intentional Gaps
  • Gamification: Leaderboards
  • Gamification: Levels
  • Habit Loop
  • Rewards: Fixed 
  • Rewards: Variable


Sort by industry


Sort by touchpoint