Do you know what makes your customers tick?
In "How to Create Persuasive Experiences", we'll go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused experiences.
This course includes 175+ real world examples, tactical playbooks, and practical frameworks that have been battle-tested in the real world.
Crack the customer code with science, not guesswork.
Let's face it - you can find dozens of books about psychology and behavioral science in any online bookstore. There's no shortage of scientists and academics who've dived into these topics time and time again.
But "How to Create Persuasive Experiences" is different.
In this course, we don't just talk theory - we go deep into practical applications, use cases, tear downs, and more than 175 real-world examples of these principles at work.
Anybody can pick up a basic behavioral science or psychology book and describe these principles. But in this course, we go beyond basic definitions and spend lots of time on real-world examples, patterns, applications and experiments. We'll spend this course:
- Applying psychology across the entire customer journey (digital and physical touchpoints)
- Using data to learn more about our customers' secret motivations
- Fundamentals of successful experiment design
- A wide variety of principles and biases - not just the most popular ones
"How to Create Persuasive Experiences" will teach you to use your customers' irrational behavior to your benefit and create better experiences through science, not guesswork.
"What people say, what people do, and what people say they do are entirely different things."
- Margaret Mead, Cultural Anthropologist
Here's what you'll get in this course:
Analysis, Tear-downs, Cheatsheets and more
Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know to start implementing your learnings right away.
35+ of the Most Effective Principles
The purpose of this course is not to show off how many principles we can shove into our customer journey. Instead, we'll go over only the most effective and pertinent for experiences that motivate action.
175+ Real-world Examples With Analysis
What good is knowledge if you can't act on it? This course is focused on practical application, and was forged from many hours implementing these principles.
What we'll cover in each lesson:
INTRODUCTION TO THE COURSE: SCOPE, STRUCTURE, AND INTRO TO BEHAVIORAL SCIENCE
In this lesson, we'll talk about the business case for applied behavioral science - what it can and cannot do, and what businesses get wrong about applying behavioral science.
HOW PEOPLE MAKE DECISIONS
An introduction to choice in the real world. Learn about the four kinds of "persuasion drivers" and how they mould customer and users' choices.
HOLISTIC JOURNEY DESIGN
Learn the battle-tested framework for applying behavioral science to the entire customer experience - make sure every touchpoint works holistically to deliver a persuasive, effective AND emotional customer experience.
KEY PERSUASION PRINCIPLES: GET CUSTOMERS TO TAKE ACTION
Learn about the most effective behavioral science and psychology principles with many, many breakdowns and examples of how they're used by some of the world's biggest brands.
HOW TO CREATE A STICKY EXPERIENCE: KEEP CUSTOMERS ENGAGED
Learn about the most effective behavioral science and psychology principles that the world's biggest brands use to create an emotional connection and keep customers coming back for more.
HOW TO APPLY THESE PRINCIPLES: TOOLS AND FRAMEWORKS
Go beyond theory and learn about best practice behavioral science tools and frameworks - including analysis on the pros, cons, and best use cases in which to apply them.
FUNDAMENTALS OF DATA AND SUCCESSFUL EXPERIMENT DESIGN
In the final lesson, we'll introduce the best way to create experiments to test behavioral science principles in the real world, why it's important, the business case for having a culture that's data and experiment-driven, and how to overcome common challenges and pitfalls in using both.
What students are saying:
Would really recommend it for anyone looking for practical application of BeSci in digital customer journeys.
- Elane, Creative Director
Finally I decided to join this course and I have learnt so much on behaviour science affects and practical applications of across the Customer Journey.
I highly recommend it to all #cx enthusiasts and all Marketers.
- Muss, Customer Insight Manager
I'm finding the course super useful for my own work and for clients.
- Liv, Strategist
Students also get a personalized certificate upon completion of the course
You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall.
Each certificate is assigned a unique identifier code that's only generated once you complete the course.
Don't forget the Choice Hacking
30 Day Money Back Guarantee
If, for any reason, you are unsatisfied with this course, you can get a full refund anytime within 30 days after your purchase.
"I need practical examples - what good is knowing the science if I don't know how it's used?"
In "How to Create Persuasive Experiences", we walk through 175+ real-world examples - with actionable analysis and tear-downs.
"Theory's fine, but I need to know how to apply these principles now."
Our proprietary frameworks for auditing, implementing, and experimenting with behavioral science and psychology across the experience are designed so you hit the ground running right away.
When you join the Choice Hacking community, you're in the company of incredible people from companies like:
When you join "How to Create Persuasive Experiences", you become part of the Choice Hacking community, made up of some of the smartest people on the planet - all interested in creating more effective experiences through behavioral science and psychology.