Do you know what makes your customers tick?

In "How to Create Persuasive Experiences", we'll go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused experiences. 


This course includes 100+ real world examples, tactical playbooks, practical frameworks that have been battle-tested in the real world.


"How to Create Persuasive Experiences" is currently in preorder and will launch January 21st, 2021.

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Crack the customer code with science, not guesswork.

Let's face it - you can find dozens of books about psychology and behavioral science in any online bookstore. There's no shortage of scientists and academics who've dived into these topics time and time again.

But "How to Create Persuasive Experiences" is different.

In this course, we don't just talk theory - we go deep into practical applicationsuse cases, teardowns, and more than 100 real-world examples of these principles at work.

Anybody can pick up a basic behavioral science or psychology book and describe these principles. But in this course, we go beyond basic definitions and spend lots of time on real-world examples, patterns, applications and experiments. We'll spend this course: 

  • Applying psychology across the entire customer journey (that includes digital and physical touchpoints)
  • Using data to learn more about our customers' secret motivations
  • Fundamentals of successful experiment design
  • A wide variety of principles and biases - not just the most popular ones

"How to Create Persuasive Experiences" will teach you to use your customers' irrational behavior to your benefit and create better experiences through science, not guesswork. 

"What people say, what people do, and what people say they do are entirely different things."

- Margaret Mead, Cultural Anthropologist

Here's what you'll get in this course: 

Playbooks, Tear-downs, Cheatsheets and more

Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know to start implementing your learnings right away. 

35+ of the Most Effective Principles

The purpose of this course is not to show off how many principles we can shove into our customer journey. Instead, we'll go over only the most effective and pertinent for experiences that motivate action.

100+ Real-world Examples With Analysis

What good is knowledge if you can't act on it? This course is focused on practical application, and was forged from many hours implementing these principles. 

30 Day Money Back Guarantee

If, for any reason, you are unsatisfied with this course, you can get a full refund anytime within 30 days after your purchase. 


"I need practical examples - what good is knowing the science if I don't know how it's used?"

In "How to Create Persuasive Experiences", we walk through 100+ real-world examples - with actionable analysis and tear-downs. 




"Theory's fine, but I need to know how to apply these principles now."

Our proprietary frameworks for auditing, implementing, and experimenting with behavioral science and psychology across the experience are designed so you hit the ground running right away. 


Join leading experience designers from companies like:

Choice Hacking community


When you join "How to Create Persuasive Experiences", you become part of the Choice Hacking community, made up of some of the smartest people on the planet - all interested in creating more effective experiences through behavioral science and psychology. 


Get started now if you're ready to persuade customers with science, not guesswork.

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The course will be released January 21st, 2021.

Lock in your 60% preorder discount now.

$34.99 USD plus tax