Do you know what makes your customers tick?

In "How to Create Persuasive Experiences", we'll go beyond theory and learn to apply behavioral science to create persuasive, conversion-focused experiences. 

This course includes 175+ real world examples, tactical playbooks, and practical frameworks that have been battle-tested in the real world.

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Crack the customer code with science, not guesswork.

Let's face it - you can find dozens of books about psychology and behavioral science in any online bookstore. There's no shortage of scientists and academics who've dived into these topics time and time again.

But "How to Create Persuasive Experiences" is different.

In this course, we don't just talk theory - we go deep into practical applicationsuse cases, tear downs, and more than 175 real-world examples of these principles at work.

Anybody can pick up a basic behavioral science or psychology book and describe these principles. But in this course, we go beyond basic definitions and spend lots of time on real-world examples, patterns, applications and experiments. We'll spend this course: 

  • Applying psychology across the entire customer journey (digital and physical touchpoints)
  • Using data to learn more about our customers' secret motivations
  • ´╗┐Fundamentals of successful experiment design
  • A wide variety of principles and biases - not just the most popular ones

"How to Create Persuasive Experiences" will teach you to use your customers' irrational behavior to your benefit and create better experiences through science, not guesswork. 

"What people say, what people do, and what people say they do are entirely different things."

- Margaret Mead, Cultural Anthropologist

Here's what you'll get in this course:

Analysis, Tear-downs, Cheatsheets and more

Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know to start implementing your learnings right away. 

35+ of the Most Effective Principles

The purpose of this course is not to show off how many principles we can shove into our customer journey. Instead, we'll go over only the most effective and pertinent for experiences that motivate action.

175+ Real-world Examples With Analysis

What good is knowledge if you can't act on it? This course is focused on practical application, and was forged from many hours implementing these principles. 

What we'll cover in each lesson:

  • LESSON 1

  • LESSON 2

  • LESSON 3

  • LESSON 4

  • LESSON 5

  • LESSON 6

  • LESSON 7


Learn the battle-tested framework for applying behavioral science to the entire customer experience - make sure every touchpoint works holistically to deliver a persuasive, effective AND emotional customer experience. 

What students are saying:

Would really recommend it for anyone looking for practical application of BeSci in digital customer journeys.

- Elane, Creative Director

Finally I decided to join this course and I have learnt so much on behaviour science affects and practical applications of across the Customer Journey.

I highly recommend it to all #cx enthusiasts and all Marketers. 

- Muss, Customer Insight Manager

I'm finding the course super useful for my own work and for clients.

- Liv, Strategist

Students also get a personalized certificate upon completion of the course

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code that's only generated once you complete the course.  

Don't forget the Choice Hacking

30 Day Money Back Guarantee

If, for any reason, you are unsatisfied with this course, you can get a full refund anytime within 30 days after your purchase. 

"I need practical examples - what good is knowing the science if I don't know how it's used?"

In "How to Create Persuasive Experiences", we walk through 175+ real-world examples - with actionable analysis and tear-downs. 

"Theory's fine, but I need to know how to apply these principles now."

Our proprietary frameworks for auditing, implementing, and experimenting with behavioral science and psychology across the experience are designed so you hit the ground running right away. 

When you join the Choice Hacking community, you're in the company of incredible people from companies like: 

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When you join "How to Create Persuasive Experiences", you become part of the Choice Hacking community, made up of some of the smartest people on the planet - all interested in creating more effective experiences through behavioral science and psychology. 

Get started now if you're ready to persuade customers with science, not guesswork.

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