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The Choice Hacking newsletter helps thousands of experience designers learn how to integrate behavioral science and psychology into their work.


We believe in the power of art, combined with science, to create outstanding customer experiences. Each issue aims to be: 

  • Informative: Each email includes scientific principles with specific examples for applying behavioral science and psychology to customer experiences. 
  • Thought-provoking: Each email seeks to bring you a new idea or expert opinion you haven't seen elsewhere. 
  • Actionable: Templates, worksheets, and more free tactical resources can help make it easy to apply behavioral science and psychology to customer experiences. 
Sign up for the Choice Hacking newsletter below and I'll send you a free PDF copy of "5 psychological principles that will improve your experience".

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