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Power of Free: HelloFresh

Vault

Loss Aversion: NASA

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Loss Aversion: McDonald’s U.S. Spicy Chicken Nuggets

Vault

Scarcity: Michael Aram Design

Vault

Fresh Start Effect: Southwest Airlines

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Fresh Start Effect: Rakuten Kobo

Vault

Fresh Start Effect: Superdry

Vault

Fresh Start Effect: Bodybuilding.com

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Fresh Start Effect: Banana Republic

Vault

Goal Gradient: Peloton