Fast Food QSR – Choice Hacking

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Vault

Power of Free: Starbucks Happy Hour

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Loss Aversion: McDonald’s U.S. Spicy Chicken Nuggets

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Halo Effect: Dominos Pizza x Various Celebrities

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Halo Effect: Burger King David Beckham

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Halo Effect: Greggs and Cheryl Cole

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Halo Effect: Travis Scott x McDonald’s

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Fresh Start Effect: Arby’s

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Peak-end Rule: Chickfila

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Bizarreness Effect: Burger King McWhopper

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Goal Gradient: Starbucks Loyalty

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