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Power of Free: Starbucks Happy Hour

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Power of Free: Walmart+

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Halo Effect: Greggs and Cheryl Cole

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Halo Effect: Oprah’s Book Club

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Halo Effect: Travis Scott x McDonald’s

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Fresh Start Effect: Nationwide (UK)

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Fresh Start Effect: Arby’s

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Fresh Start Effect: T-mobile Tuesdays

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Fresh Start Effect: Southwest Airlines

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Authority: Oprah’s Book Club