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Power of Free: Walmart+

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Fresh Start Effect: Banana Republic

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Scarcity: John Lewis

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Unity: Lady Foot Locker

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Anchoring: Walmart Rollback

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Bizarreness Effect: Snickers

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Commitment/Consistency: REI

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Goal Gradient: Starbucks Loyalty

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Scarcity: Holland and Barrett

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Commitment/Consistency: Guess